7 Formulas To Write Blog Titles Professionally

7 Formulas To Write Blog Titles Professionally

Every blog title, regardless of the industry or what you write about, has to fulfill three main conditions:

  • It has the keyword you’re targeting for SEO.
  • It offers the reader a reason to click (value).
  • It provides a distinctive take on the topic.
  • Using Keywords Properly

Utilizing your target keyword in your title is helpful for SEO and specific. 

You need to know what keyword you’re attempting to rank for and include that keyword in your title.

If you’re uncertain exactly how or where to add your keyword, you can gain ideas by searching your keyword in Google and looking at the other titles presently ranking. Look at how your competitors do it and utilize their tags for motivation.

Offering Value

Think: What do your readers like? How does your article assist them in getting it? This is value.

We know that someone looking for “blog titles” is likely a blog owner who desires their content to get more traffic, and we demand that.

Having a Unique Angle

Is your title the short form of the group on the SERPs? Or is it just a rehashing of the same title everyone else employs? Why should someone click on your article?

While it’s not always possible to stand out with your title, a little additional work here can go a long way. 

7 Blog Post Title Formulas

Now that you comprehend some of the concepts behind making a blog title clickable, let me share a few templates you can use to efficiently and quickly write great blog titles swiftly and efficiently.

1. The list post title

People love lists of things. The seven best fictional characters. The 11 most excellent used cars. 14 cute cat photos.

These list posts can assist you in getting more clicks.

2. The “how-to” blog title

The how-to guide has been around permanently. It just does what it vows: teaches you how to do something you desire to know.

It allows to include proof of some kind, identical to the data-backed title formula you’ll learn about.

3. The what, why, or how title

You may have seen this title formula if you have ever searched on Google what something is, why something is, or how something is. It’s a direct reproduction of the question at hand.

4. The “versus” title

When someone is trying to decide between two or three options, a comparison article putting them head-to-head is what they need.

5. The ultimate guide title

When you want to study a new hobby or interest, you want to know everything you require to succeed, right?

When you build something unique that teaches the reader everything about a subject, this title formula is a surefire way to get more clicks.

6. The devil’s advocate title

Going against a commonly-held view can sometimes pique an interested reader’s interest and get them to click on your title. The more you can turn a general idea on its head, the more useful this title template is.

7. The direct answer title

Like the what, why, and how-to titles, an honest answer title gives searchers back what they explored. But rather than repeating the question, you’re delivering the answer directly in your title.

This template is perfect for questions with a quick and straightforward answer, but there’s more to learning.

How To Choose A Blog Title Formula To Use

Now that you are familiar with the templates, how do you choose one?

The answer is to examine the SERPs to get inspiration. This research will also assist you in deciding which title formula to utilize to satisfy searchers.

How To Optimize Your Blog Titles for Google?

Satisfying Google and its users isn’t easy. You must know a few things to have the best chance of ranking high to get more clicks.

1. Match search intent

If you selected your blog title formula according to the SERPs suggested, your content format should already match search intent.

2. Optimize for long-tail keywords

Long-tail keywords are less famous for searching for the same or similar things. Finding long-tail keywords are important enough to be a part of every advanced company’s digital marketing services.

For instance, 6.8K monthly searches for “cute dog pictures.” But people search for the same thing in a lot of less popular ways.

By evaluating other ways people search for your topic, you can often prepare a blog title that pleads to more searchers. You might need to read What is seed content for further mastery over this subject.

3. Make your title 50-60 characters

The perfect length of a blog title is 50-60 characters. 

This is long enough to utilize all the space available in Google’s search results but short enough that your results aren’t trimmed off.

We suggest utilizing a free title checker like this before publishing. If you use SEO extensions for Yoast or Rankmath, you won’t need another digital marketing agency‘s tool for this.


If your blog is victorious, you must learn how to write unique headlines. 

You can fast grab a template from the formulas list and write excellent blog titles, even if you’re not perfect at copywriting.