A marketing campaign refers to a group of strategies developed to achieve a specific marketing goal for an individual, brand, or company. Different types of marketing campaigns garner the engagement of prospects and customers via various mediums, such as:
- Social media
- Email marketing
- Print advertising
What will we learn about types of marketing campaigns
1. Brand awareness campaign
A brand awareness campaign solely has one objective—to spread the word about who your company is and what you do.
The campaign is supposed to go beyond having your brand or logo identified. If someone interacts with your campaign, they should be exposed to what your business does and your product or service quality.
2. Search engine marketing campaign
When customers utilize search engines, you can target them with search engine marketing (SEM).
The theory is that whenever people look for something or ask a question, you can target them using paid advertisements in the search results.
As most new visitors now discover websites utilizing search engines, launching search engine marketing campaigns with the help of a professional SEO agency is the best way between types of marketing campaigns to push customers to your site.
3. Acquisition Marketing Campaign
A customer acquisition campaign increases awareness about your brand’s answers and causes the development of new email subscribers and customers.
Customer acquisition isn’t a straightforward funnel setup or just one campaign. Instead, it’s a constant process that employs different marketing campaigns to achieve the purpose of more sales.
4. Product Marketing Campaign
A product marketing campaign requires considering four areas:
- Customer Success
You may think that a successful product marketing campaign is launching and helping when the sales start.
It’s more beneficial to think strategically about where clarity is needed before and after a product marketing campaign begins.
Before launch, it’s all about understanding target customer requirements and how that impacts messaging and positioning.
You must concentrate on whether initial sales number objectives were met and how to keep on driving ongoing demand for the product after a launch.
5. Social Media Marketing Campaign
Beyond picking what platforms you will utilize for the marketing campaign, you also need to decide the way you want to publish it (for free), use paid ads—or both digital marketing services.
There are different types of marketing campaigns but social media marketing campaigns can be employed for a whole range of different objectives. They can assist you in building brand awareness, retargeting visitors who have bounced from your website, or even pushing customers to complete a left-cart transaction.
- Set clearly-defined goals: Consider the following objectives during a social media marketing campaign.
- Boost brand awareness when you require to set yourself apart from competitors or if the business is new. Utilize a sharing campaign and measure metrics such as influencer mentions, follower numbers, retweets, and app downloads generated by social media.
- Boost website traffic by driving social media followers to website landing pages. Consider metrics such as time on site, visits from social sites, and total website visits.
Enhance conversion rates via web forms where social followers sign up for discount requests or newsletter lists—track metrics such as assisted social conversions, total site entries, and total conversions.
6. Paid Advertising Campaign
Utilize one or all of these four paid advertising campaign types:
Paid search marketing: a strategy where image and text ads are utilized on platforms such as Bing and Google.
Display marketing: This uses display networks that offer ads to website visitors and is comparable to SEM. Utilize retargeting technology to serve ads founded on website browsing activity.
Paid social media marketing: Target social media users with image and video ads founded on interactions and interests.
Influencer marketing: Employ influencer relationships to boost your products personally.
Consider geographic metrics to change bids based on which locations deliver the best conversion rates for your campaign. Employ Google Analytics information to discover website landing pages that advantage visitors but aren’t doing well organically and then employ a paid advertising campaign to boost traffic. And last but not least book a session with a digital marketing firm to make sure your budget won’t be used up for nothing.
7. UGC Campaigns
User-generated content (USG) marketing campaigns are where you get your audience to do it instead of a business creating content to share.
Utilizing this type of marketing campaign can boost a campaign’s trustworthiness. No one will question a product with happy customers.
8. Content Marketing Campaign
A content marketing campaign varies from a content marketing strategy, which you should already have running. Utilize a campaign over 30 to 90 days and keep it concentrated on a specific audience or topic.
Set concrete goals and decide whether you desire to generate leads, raise brand awareness, develop other social media engagement or make a blog post viral.
Your content marketing plan should have produced particular buyer personas. Boost content ideas based on the content marketing campaign’s topic and your buyer persona information.
The next step is to specify assets and plot your campaign across a content calendar. Consider using aids such as:
- Blog posts
- Online courses
- Landing pages
- Social media posts
9. Email marketing campaign
The last item on the list of different types of marketing campaigns is email marketing. Email marketing campaigns are a wide tool in a marketer’s toolbox.
Reaching customers by employing email is one of the best ways to communicate with them.
Launching an email marketing campaign allows your company to talk to them 1-on-1 in their inbox and to look at your latest product or even keep them updated on events. As tempting as it is, it’s better done by a professional. If you’re not a digital marketer yourself, we recommend using email marketing services.