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Author name: Nick Miller

Hreflang: What Are They And How they Impact SEO

Hreflang: What Are They And How they Impact SEO?

If your website features content in more than one language, you need to be familiar with and use the hreflang attribute. This post will discuss everything from the fundamental idea to its implementation and common problems. What Is hreflang? Web pages can be optimized for a specific language and audience using the hreflang HTML attribute. […]

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B2B & B2C digital marketing

B2B and B2C Digital Marketing

The significant distinction between digital marketing in B2B (business-to-business) versus B2C (business-to-consumer) is how techniques and tactics are structured. The primary reason for this distinction comes straight down to the audience’s role in the game. In B2B marketing, we usually communicate with people in their proficient business role rather than their consumer role. Most B2C

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Dental SEO: Tips For Dentists To Get More Patients

Dental SEO: Tips For Dentists To Get More Patients

Why dental SEO is important? There is a lot of weight behind personal recommendations for dental practices. Still, even that has moved online thanks to review sites, social media, and search engine optimization (SEO). Most people who need dental care learn about their options via online search engines like Google. This results in choosing a

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Using Evergreen Content Effectively Boosts Your SEO

Using Evergreen Content Effectively Boosts Your SEO

You’ve probably heard the term “evergreen content” and been told that your site needs it if you’re involved in search engine optimization, content marketing, or any other form of web marketing. What exactly is evergreen advertising, and why do SEO-friendly evergreen articles are important? What is Evergreen Content, and Why Is It Called That? The

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rel canonical: All To Know About Canonical URLs

rel canonical: All To Know About Canonical URLs

Duplicate content occurs when information found on two or more pages is identical or nearly identical. The most serious issue with duplicate content is that it causes indexing and presentation issues for search engines because they aren’t sure which version to use. Metrics like trust and authority can be especially challenging to pinpoint. It also

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