Top 5 types of Marketing Activity

Top 5 types of Marketing Activity

To discuss the types of marketing activity, first, we must know its meaning. Marketing activities refer to actions an individual or organization undertakes to get specific marketing outcomes. There are likely as many marketing activities as there are marketing purposes. Estimating these activities “as they are” is problematic because their effectiveness relies on how they’re …

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What Is Googlebot and What should we Know About It

What Is Googlebot and What should we Know About It?

Googlebot refers to a web crawling software search bot (also called a spider or web crawler) that collects the web page information utilized to provide Google search engine results pages (SERP). Googlebot gathers documents from the web to make Google’s search index. The software always finds new pages and updates existing pages by collecting records. …

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What is marketing automation

What Is Marketing Automation?

Marketing automation refers to a technology that automatically manages marketing processes and multifunctional campaigns across multiple channels. Businesses can target customers with automated messages utilizing email, web, social, and text. Marketing automation sends Messages automatically, based on groups of instructions named workflows. Templates, custom-built from scratch, can specify workflows or modified mid-campaign to gain more …

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Making Relative Content Based on Buyer’s Journey

Making Relative Content Based on Buyer’s Journey

The buyer’s journey refers to a person’s procedure before purchasing. How important that is? How should we recognize it and how should we plan for it? What Are the Steps of the Buyer’s Journey? There are three steps: How to Make Content for the Buyer’s Journey? Understanding the buyer’s journey as a digital marketing agency …

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Experiential Marketing Examples and Takeaways

Experiential Marketing Examples and Takeaways

Experiential or engagement marketing refers to a marketing strategy that immerses customers in a product or engages them deeply. In short, experiential marketing allows consumers not just to purchase products or services from a brand but also to experience the brand. 9 Examples of Experiential Marketing and Key Takeaways for Marketers Let’s look at the …

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What Is Competitive Intelligence (CI)

What Is Competitive Intelligence (CI)?

Competitive Intelligence (CI) gathers and analyzes information to predict competitive activity, see past market disruptions, and interpret events. Competitive Intelligence Benefits: How does Competitive Intelligence work? Dissimilar to corporate espionage, Competitive Intelligence involves collecting information from both published and unpublished sources, such as: It’s crucial to remember that practical Competitive Intelligence goes beyond your in-house …

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