To discuss the types of marketing activity, first, we must know its meaning. Marketing activities refer to actions an individual or organization undertakes to get specific marketing outcomes. There are likely as many marketing activities as there are marketing purposes. Estimating these activities “as they are” is problematic because their effectiveness relies on how they’re …
Googlebot refers to a web crawling software search bot (also called a spider or web crawler) that collects the web page information utilized to provide Google search engine results pages (SERP). Googlebot gathers documents from the web to make Google’s search index. The software always finds new pages and updates existing pages by collecting records. …
What Is Googlebot and What should we Know About It? Read More »
Internal linking refers to links from one page on your website to another. Your users and search engines utilize links to discover content on your website. The users may employ links to navigate the site and find the content they want to see. Moreover, Search engines also utilize those links to navigate your site. Advantages …
Marketing automation refers to a technology that automatically manages marketing processes and multifunctional campaigns across multiple channels. Businesses can target customers with automated messages utilizing email, web, social, and text. Marketing automation sends Messages automatically, based on groups of instructions named workflows. Templates, custom-built from scratch, can specify workflows or modified mid-campaign to gain more …
Podcast marketing is a chain of content marketing in the form of audio that concentrates on special issues or bases. So, as an occupation, you can consider podcast marketing as a chain of audio files. This can assist you in keeping in touch with your customers. Podcasts are inimitably impressive that can render you the opportunity of …
The buyer’s journey refers to a person’s procedure before purchasing. How important that is? How should we recognize it and how should we plan for it? What Are the Steps of the Buyer’s Journey? There are three steps: How to Make Content for the Buyer’s Journey? Understanding the buyer’s journey as a digital marketing agency …
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Experiential or engagement marketing refers to a marketing strategy that immerses customers in a product or engages them deeply. In short, experiential marketing allows consumers not just to purchase products or services from a brand but also to experience the brand. 9 Examples of Experiential Marketing and Key Takeaways for Marketers Let’s look at the …
Repurposing content is the procedure of reusing all or parts of existing content to expand that content’s reach. Repurposed content is generally changed into a new format. Repurposing your content gets you more mileage from the content you create and assists in distributing it nicely. But here’s the thing: simply copying and pasting a part …
A content audit refers to the process of collecting and analyzing assets on a website, such as landing pages or blog posts. Benefits of Content Audits Your content audit is supposed to help you bring your content up-to-date, boost the rate of your web pages, and make the website you offer to readers straightforward and …
Competitive Intelligence (CI) gathers and analyzes information to predict competitive activity, see past market disruptions, and interpret events. Competitive Intelligence Benefits: How does Competitive Intelligence work? Dissimilar to corporate espionage, Competitive Intelligence involves collecting information from both published and unpublished sources, such as: It’s crucial to remember that practical Competitive Intelligence goes beyond your in-house …
