Publishing blogs is one of the most acceptable ways to boost your website and link to your audience. That’s why remaining on top of blogging trends and statistics is essential.
Today, we’re rounding up the best blogging statistics for 2022.
Table of contents
- General Blogging Statistics
- e-Commerce Blogging Statistics for e-Commerce
- Blogging Statistics about Marketing
- Blogging Statistics for Content
- Blogging Statistics – Conclusion
General Blogging Statistics
1. Blogs Account for More Than One-Third of Websites
There are over 1.7 billion websites in the world. And out of that number, more than 500 million are blogs.
Getting an exact number is tricky since there are factors you’ve got to consider.
2. Bloggers in the United States Can Make $51,120 a Year.
A blogger in the United States can make up to $51,120 per year, based on Glassdoor. This data is from 18 bloggers who submitted their salaries anonymously to the platform. Not to mention working for a digital marketing agency instead of freelancing can have a different salary.
3. Bloggers Post Millions of New Posts on WordPress Every Month
There are many interesting facts in blogging statistics and this is one. There are 70 million new posts that exist on WordPress every month. The same source notes that there are 409 million views every month.
4. Most Bloggers Publish Once a Week
According to ConvertKit, most bloggers (38%) publish content weekly. That’s regardless of whether the publisher is experienced or not.
5. Blogging statistics: Security
In its 2016 report, Sucuri mentions that out-of-date plugins generate malware attacks. 56% of WordPress installations are out-of-date. But this percentage is much lower compared to other content control solutions such as Joomla (85%), Adobe Commerce (formerly Magento) (97%), and Drupal (81%). Pay attention to blogging statistics and update your plugins.
e-Commerce Blogging Statistics for e-Commerce
1. High-Income and Low-Income Bloggers Prioritize Content Quality
Bloggers who earn at least $50,000 a year believe that content quality is the most crucial element for success. Lower-income bloggers feel the same way.
2. Blogs Add Credibility to a Website
68.52% of surveyed bloggers decided that blogs allow adding credibility to a website. They utilize blogs to showcase their expertise in their field.
When requested which elements contributed to their credibility, most (30%) said that content quality is the key. 17% of respondents answered good design.
3. Consumers Will Stop Altogether If Images Won’t Load
Blogging statistics can help with prioritizing chores on the website. Based on Adobe, more than half of consumers (53%) will stop browsing a site if the images won’t load, while 32% will switch devices given the identical situation. This can jeopardize all the money spent on digital marketing services.
Blogging Statistics about Marketing
1. In 2020, 22% of Bloggers Spent 2 to 3 Hours on Each Post.
In 2014, many bloggers spent 1 to 2 hours working on their blog posts. Only a few took six or more hours on it.
2. Content Marketing Budgets Are Rising
In 2019, marketers increased their content marketing budget by 78% over the previous year. In the same report, nearly a third of marketers (32%) said they are “definitely clear” on the best way to conduct a content marketing campaign.
Blogging Statistics for Content
1. Long-Form Blog Posts Get More Shares
This item was one of the most interesting blogging statistics for many writers. Most people utilize their mobile devices to read posts. So for bloggers, it only makes sense to write shorter posts to a user’s attention span.
So you can outperform your social media competition if you write longer blog posts.
2. How-To Articles Are the Most Popular Blog Format
Do you desire to begin blogging but don’t know what to write about or which format to select?
Apparently, ‘How-to’ articles are the most popular blog format in 2019, according to 77% of bloggers surveyed. This is followed by news, trends (49%), guides, and ebooks (47%). This is also 1 of the top 7 formulas for professional blog title writing.
3. Engage Users by Adding Research Data to Content
Content backed by data is 73% more influential than publishing a post without one.
People desire to read blogs that support their content with facts and figures. Not only will you get into the practice of citing sources and doing research assistance to get more eyes on your blog, but it also shows your blog as an authoritative figure in your niche.
4. You Have 7 Minutes to Get Your Point Across
Based on Medium, the average time that a user spends on an article is 7 minutes. That means your content’s length is supposed to be that long ideally.
If an article moves past the 7-minute mark, you’ll see a dropoff in readers.
5. More Bloggers Understand the Demand for Visuals
In 2019, 74% of marketers stated that more than 70% of their blog posts had some form of visual.
Blogs will stay forever. It is for sure. They bring us all the recent news and inspiring thoughts and even help our self-improvement. They are so powerful that even politicians and celebrities utilize them to increase their visibility and ratings.