So you desire to be a hero and create a stunning landing page? Good. Have you thought about how you are going to drive traffic to it? Here is a practical guide to optimize landing pages for SEO:
Steps to optimize landing pages for SEO
Know your keywords
Before you begin to optimize your landing page for SEO, you should know which keywords you will target. By keywords, I understand single words as well as short phrases. What is the best keyword to describe my squeeze page? Make a list of the terms and do research.
Place those words into search engines, and what do they show you? Are there any websites comparable to your landing theme? Take their keywords and place them on the list. no matter who you work with; an SEO company, a freelancer, or even yourself. Keywords are the first step.
Make an Excellent First Impression With the Title Tag
Delivering a title tag to search engine bots is similar to shaking hands for the first time. Just as you have about 6 seconds to make an outstanding first impression on a human being, you have a maximum of 70 characters to make an excellent first impression on a search engine spider. Put your primary keyword in your title tag, so the poor creature will immediately know the subject of your landing. You can also these 7 formulas to write blog titles professionally.
Treat Meta Description like a Signboard
You can’t optimize landing pages for SEO without a good meta description. Remember the META description tag – a free sign board for SERPs (Search Engine Results Page) alley usually shown right below the website title and URL. Although search engines will express whatever they desire within their results instead of your META (for instance, part of text from your website), a well-written description has a chance to appear before users’ eyes.
Keep it straightforward, state your landing subject, don’t surpass 150 – 160 characters, include your primary keyword, and end with a carefully crafted call to action, so the user will be tempted to see your landing page. Remember that you are writing META descriptions more for the user (living person) than the bot.
Tune up your URL
A landing page URL including a keyword can be more attractive for search engines. Put your primary keyword in the landing page’s URL if possible – you don’t desire it to look too long as this will be bad for the user experience, so don’t push it.
Write a killer Headline to Optimize Landing Pages for SEO
A good headline says “read me” and catches the eye. A great headline does the same thing and pleases search engine spiders (unless it’s a physical newspaper – thankfully, the Internet of Things is not fully operational yet, and for now, my refrigerator doesn’t spy on me and give me dietary advice). If you can put your primary keyword in the header without making it ugly and unappealing, do not pause (you can always inflect your keyword to make it fit better). The bots can treat the headline as a signal that this specific landing page is relevant to the keyword found within it. Remember that your primary header should always be put in the h1 HTML tag (and there is only one main headline, doh!).
Words, words, words!
Search engine robots like to read, even though they don’t understand a single word! It begins to change. The fact is that no matter if they understand the concepts behind the text or they act more like in the Chinese Room Argument, they need words to operate.
Your primary focus when writing copy for a landing page is to convince users to take action. Get some help from a digital marketing agency if you need it. Throw in text your primary and additional keywords. Inflect them if you need to, so they will look better. You can even tear phrases into single words and scatter them around the text. Knowing this fact will make it much easier to optimize landing pages for SEO.
Mind Visual Content to Optimize Landing Pages for SEO
Search engines are trying challenging to identify images, but for now, the fact is that they are as blind as moles. They utilize a lot of workarounds to understand what the image is about without actually having to look at it. One such trick is parsing the alt attribute of the IMG HTML tag – you can treat it as a label on the product in the shop.
Conclude it with a short description of the graphic you have put on your landing page. If it symbolizes your primary keyword, don’t forget to put it there so the robot can read it. Just don’t forget about people, they should like your website too. You might need some digital marketing services if you don’t know your way around design tools.
Creating a landing page is one of the most impactful and profitable tactics to execute and is well worth the time spent in research and design. Landing page SEO is one of the areas where you can test your SEO skillset and really shine in your business or team.