If you’re not so familiar with marketing concepts, you would probably get confused with them. This article will discuss digital marketing and brand awareness and include all the information you need.
Table of contents
- What Is Brand Awareness?
- How can you establish brand awareness?
- How Digital Marketing Can Increase Brand Awareness
- Digital Strategies to Increase Brand Awareness
- How SEO Impacts Brand Awareness
What Is Brand Awareness?
Brand awareness is a term that directs to the degree of consumer familiarity with a product by its name utilizing different marketing channels or digital marketing services.
It differentiates the product of a brand from its competition. Simply, it measures how well your target audience identifies your brand.
And what does an increased level of brand awareness suggest for your business?
When customers are faced with options, they are more likely to purchase a product from the most familiar brand.
That’s why brand awareness should be a preference for businesses, particularly startup brands.
One way to do this is by accurately using the many digital marketing channels at your disposal. If you are not sure which one will have to most ROI (return of investment) for you, our digital marketing firm can help you with it.
Digital marketing constantly dominates many marketing channels, with over half of the world’s population utilizing the Internet.
With digital marketing, you can:
- Achieve a more targeted audience in a more cost-effective and measurable way
- Level the playing field, particularly if you’re a small business
- Interact with opportunities and learn valuable insights from them
- Be hyper-personalized with your audience.
- Reach an international marketplace
- Online is where your customers are. And utilizing digital marketing channels is advantageous to reach them, hence establishing awareness around your brand.
Search Engine Optimization to Increase Brand Awareness
You desire your brand to be discovered online and beat the competition. And this is what (SEO) can complete for you.
SEO assists in showing your product in front of your customers. This strategy lets your webpage appear on the first search results page.
The leading role of SEO is to achieve websites’ unpaid’ organic site traffic from the search engine results page (SERPs).
Your brand gets revealed to a broader audience with improved traffic to your website. And more exposure means more people realize what your brand does. It would help to continue with the contest; here are various ways to utilize SEO for brand building.
The more quality links that direct to your page, the increased your rank in the SERPs. But how do you get those links?
I believe that helpful content is equal to solid backlinks. By content, I mean particular, relevant, and valuable content created for users & search engines. Apart from creating content, you can also create backlinks through email outreach, posting, and public relations, among others.
Optimizing content for digital marketing and brand awareness
For Google to discover your content, you have to add keywords to your page to increase organic visibility.
Since you’re explicitly targeting audiences at the awareness stage, optimizing your content for non-commercial keywords is essential.
Another key is to put more concentrate on long-tail keywords. This keyword has a 3% to 5% higher click rate than generic searches.
Also, by aligning your keyword plan with your branding, you assert more control over the perception of your brand.
That’s why it is essential to select keywords relevant to your brand for both digital marketing and brand awareness. For further information, you can read: How to drive more traffic to your blog.
When a prospect lands on your page, help him navigate your website by internal linking. Internal linking applies to adding a link to another page on your site utilizing anchor text.
Anchor text can be your important keywords, a variation of your main keywords, or secondary long-tail keywords.
You can improve the user experience with a clear strategy while getting more traffic to your pages.
Content Creation For Digital Marketing and Brand Awareness
In the previous plan, we briefly touched on the content’s importance.
However, since content creation is vital in brand building, it warrants further discussion as our next digital strategy.
For this guide, we’ll focus on creating branded content and how it affects your brand awareness campaigns.
Branded content is content that gets value to your new customers. It permits you to display your company and what your brand describes to your audience.
This sort of content strays from conventional advertising. Its goal is to entertain or inform, catch consumers’ attention, and drive genuine engagement.
Social Media for Brand Awareness
What’s a more appropriate place to be as a brand than with social media?
These platforms have millions of social media users waiting to become your customer. Also, it’s free to make your accounts on social media. And if you’re running ads, you can gain a lot with a meager budget.
With the number of possibilities available utilizing social media marketing, you don’t desire to miss out on this critical marketing plan.