An SEO campaign refers to a structured set of assignments that should cause better rankings on search engines. If you actively do SEO, you probably engage in SEO campaigns.
Table of contents
- Step 1: Assess your current SEO fitness.
- Step 2: Select your most important pages for SEO Campaign
- Step 3: Keyword research for your SEO Campaign
- Step 4: Setting real goals for your SEO campaign
- Step 5: Match content to keywords
- How are your pages ranking?
- Step 6: (Re)Write content!
- Step 7: Improve the internal linking in the SEO Campaign
- Step 8: start all over again…
- Find out what content SEO aspects on your site require some work!
There are several steps and people involved, so appropriate planning is required to achieve effectiveness and the wanted digital marketing result.
To boost the SEO of your website, you need to ensure that your site is in good shape. Begin with doing a small SEO audit of your website. Use a few tools such as Google PageSpeed Insights and Majestic to check your site speed and backlinks. If you’re not familiar with these concepts, you can always get some help from an SEO agency.
Step 2: Select your most important pages for SEO Campaign
To boost your site’s traffic, you must know what aspects of your website should be optimized the most. What would be wise to tackle first? Which improvements would increase the chances of ranking in the search engines?
Step 3: Keyword research for your SEO Campaign
You ought to know what your audience is looking for. You need to know what words they use when searching on Google. Keyword research means getting inside your audience’s heads and ensuring you focus on the correct terms. If you propose a product, people may not be searching for your product or words that relate to the product. They may be searching for the problem your product is solving.
It is not possible to start ranking for the most competitive keywords overnight. It will be hard to rank for specific keywords if you’re in a competitive niche. You’ll need to focus on more precise and less competitive keywords to stand a chance of ranking. Consider the traffic potential and the ranking potential.
Evaluate your content according to the list of keywords you have created. Do you write articles that are optimized for the correct terms? Perhaps you’ve utilized the incorrect wording? And what keywords do not have a post yet?
It could be that you already have optimized content for the right keywords, but that is not ranking as well as it should. Check whether or not you’re in trouble with keyword cannibalization. If you have been writing about similar topics, you are lowering your opportunities to rank for a particular keyword because you’re competing with your content. In that case, you need to improve your internal linking strategy (step 7) or combine articles that concentrate on the exact keywords.
If you don’t know how your pages perform in the search results, it can be a good idea to find out. You can utilize the integrated Wincher tool in Yoast SEO to check how your pages rank for target keywords. This can help you optimize your SEO Campaign without further digital marketing services or tools
Write articles and rewrite the ones that require to be boosted. You can do this with the valuable feedback you get from our state-of-the-art content analysis in Yoast SEO Premium. This analysis aids you in increasing the readability and rankability of your text, allowing you to write natural content that your users and search engines will value. Having some content marketing ideas might help too.
Step 7: Improve the internal linking in the SEO Campaign
As websites get more extensive, internal linking becomes more and more critical. Your internal links are guides to Google. Google follows links, so how you internally link pages to each other will give Google clues about which content is the most important. Especially if you have lots of content on your site, you are supposed to take some time to boost the internal linking structure of your site.
Internal linking can be rather complex, and the internal linking tool in Yoast SEO will make it that much more straightforward.
I would love to tell you that your SEO campaign will be over after step 7. The seven steps for a successful SEO campaign would be unique. Nevertheless, your SEO campaign is never over. It will be a continuous procedure of measuring success and making changes to your SEO campaign. Your website will modify and grow, Google will change and develop, and your audience will change and evolve.
Overbalancing the competition is not a straightforward task. There are many SEO aspects you require to take into account. To make it more straightforward, we created a short test. Take it, and learn how SEO fits your content and what aspects you need to improve.
Planning, running and evaluating extensive SEO campaigns require developed SEO knowledge, experience, and talent. But as we’ve discussed in the article, you can also participate in more minor but impactful campaigns like outreach or on-page optimization.