Introduction:
Nostimo Restaurant, a nostalgic Greek eatery offering authentic Greek cuisine and beverages, collaborated with Growces to embark on a branding and visual identity design journey. The objective was to create a captivating brand that evokes a Greek atmosphere, paying homage to the buildings of ancient Greece while representing the diverse offerings of the restaurant.
Table of Contents
Objective:
The objective of the branding and visual identity design project for Nostimo Restaurant was to create a captivating brand that authentically represents the Greek nostalgia concept of the restaurant. The aim was to develop a visual identity that evokes the ambiance of ancient Greece while effectively communicating the diverse offerings of Greek food and beverages. The project sought to establish a strong brand presence that resonates with customers and positions Nostimo Restaurant as a go-to destination for Greek culinary experiences. By incorporating Greek-inspired architectural elements, creating versatile logos for different areas of the restaurant, and utilizing appetite-stimulating colors, the objective was to create a memorable and immersive brand experience that ignites curiosity and entices customers to embark on a Greek culinary journey at Nostimo Restaurant.
Design Process:
Greek-Inspired Architecture:
- The logo design featured columns inspired by ancient Greek architecture, creatively crafted using forks and cherries as symbolic representations of the restaurant’s focus on food and drink.
Versatile Logos:
- Considering Nostimo Restaurant’s involvement in four distinct areas (takeout, cafe, pasta, and restaurant), Growces developed four logo variations to be utilized according to the specific context, ensuring a tailored and consistent branding experience.
Appetite-Stimulating Colors:
- The logo incorporated a vibrant combination of yellow and red, strategically chosen to stimulate customers’ appetites and evoke a sense of excitement and anticipation for the Greek culinary delights that await them at Nostimo Restaurant.
Result and Impact:
The collaborative efforts between Growces and Nostimo Restaurant culminated in a distinctive and captivating brand identity. The Greek-inspired architecture elements in the logo design created a sense of nostalgia, transporting diners to the charm of ancient Greece. The versatile logos for each area of the restaurant allowed for seamless adaptation and enhanced brand recognition across various touchpoints.
The deliberate use of appetite-stimulating colors, with the vibrant combination of yellow and red, further heightened the sensory experience for customers. The logos not only symbolized the varied offerings of Nostimo Restaurant but also evoked a sense of authenticity and cultural richness.
The reimagined branding positioned Nostimo Restaurant as a go-to destination for those seeking an immersive Greek culinary journey. The visually captivating logos and Greek-inspired elements served as an invitation to indulge in the flavors and ambiance of Greece, fostering a strong emotional connection with customers.
Conclusion:
The branding and visual identity design undertaken by Growces for Nostimo Restaurant exemplified their expertise in creating memorable and evocative brand experiences. By incorporating Greek-inspired architectural elements, versatile logos, and appetite-stimulating colors, Growces successfully captured the essence of Nostimo Restaurant’s Greek nostalgia concept. The case study showcases how Growces transformed a vision into a tangible brand identity, enhancing the restaurant’s appeal and positioning it as a unique culinary destination for Greek cuisine enthusiasts.
