Digital marketing refers to selling products and services via channels such as social media, SEO, email, and mobile apps. But what are the digital marketing skills that make all this happen?
Table of contents
- Digital Marketing skills
- ● Copywriting
- ● Search Engine Optimization
- ● Social Media Marketing
- ● Marketing Automation and Technology
- ● Audience Building
- ● Project Management
- ● Data Analysis
- ● Conversion Rate Optimization
- ● Understanding Different Marketing channels
- ● Basic Design Skills
- ● Understanding Code as one of the digital marketing skills
Digital Marketing skills
● Copywriting
Digital marketers are required to be skilled writers and communicators who are well-versed in utilizing language to get their buyer’s attention, develop a desire for the product or solution, and encourage them to take action.
● Search Engine Optimization
One of the most significant challenges you’ll encounter as a digital marketer is bringing people to visit your company’s website. You can fix this issue via search engine optimization (SEO), optimizing your content or website to rank near the top of search engines such as Google and YouTube for search queries relevant to your product or business, and getting more high-quality website visitors.
● Social Media Marketing
It doesn’t matter what product or service you’re selling; your buyers are on social media. Social media marketing allows you to create a following for your brand, reach your audience, and retarget opportunities and customers with customized promotions and content that might interest them. No matter what, SMM is one of the digital marketing skills you can’t afford to skip.
● Marketing Automation and Technology
Digital marketers require marketing automation tools to maximize their powers. So it’s essential to have an excellent working knowledge of the digital marketing tools you wield to reach and convert your audience, understand what they can do for you, and know when to utilize them.
● Audience Building
Audience building is the art of drawing your ideal buyers to your brand and maintaining their attention utilizing content and digital communication channels such as email and social media.
To create an audience, you must be able to do three things well:
Comprehend your buyers: what they like, what digital channels they are on, how they buy
Develop content that appeals to them: videos, blog posts, social posts, eBooks
Constantly engage them: get them to return repeatedly by subscribing to your blog, joining a mailing list, etc.
● Project Management
Digital marketing needs a great deal of coordination to be helpful. So, in addition to creativity, you’ll require staying organized and working well with others. From imagination to completion speedily and effectively, you have to know how to take on a project.
● Data Analysis
Data analysis is the keystone to all other digital marketing skills since it allows you to measure your impact objectively. You can see how many people are engaged with your websites, email marketing campaigns, social media posts, and digital ads.
● Conversion Rate Optimization
Marketers are being held accountable for income more than ever before. Gaining traffic and visitors to your website is excellent—but it won’t aid your sales team hit their income target if your site isn’t optimized to turn visitors into paying customers.
Discovering the right messaging, content, design, and user experience (UX) for each page on your website is vital to enhancing conversion rates and developing exponentially higher returns from the traffic you’re driving to your site. So you require to be able to work with designers, developers, and product marketers.
CRO is always in demand. No matter where you’re at or which field you work in, from a digital marketing company to a tiny business, no one will say no to more money.
● Understanding Different Marketing channels
Even if you don’t specify a particular marketing channel, you still require to understand how all of them work and what to utilize them for as a part of your digital marketing skills. That’s because:
There is an increased chance you will need to work on the intersection of various digital channels (e.g., in a startup or a small team).
- Your target audience will mostly hang out on various websites and platforms.
- You can boost communication with other people on your team.
- You will make a better decision on what to specialize in.
- You can prioritize and use digital marketing services to speed up the process.
● Basic Design Skills
If you think that design is all about colors and beautiful pictures, digital marketing will challenge that belief repeatedly.
Design is a language.
With the design, you can show the user where to click. With the design, you can explain what your brand is about.
In smaller teams, you will require to design stuff on your own. You will need to communicate with your design team through wireframing and design terminology in bigger groups.
Furthermore, having an eye for detail and a taste for this craft helps. As a digital marketer, you’re going to decide on that stuff a lot.
● Understanding Code as one of the digital marketing skills
You will definitely be exposed to programming or markup language. How exposed? It depends.
Your job may require something basic like inserting a tracking tag or editing some lines in your WordPress template. It may need you to do data analysis for customer databases with SQL or Python.
Learning this skill can save you time on redundant tasks, especially when you need to perform them at scale.