Using Schema.org Structured Data For SEO

Using Schema.org Structured Data For SEO

In contrast to popular belief, structured data using the Schema.org notation is not new. Schema.org meets the need for your website to use structured data. Schema.org markup can be applied to any data on your page, including but not limited to contact information, NAP details, and more.

Structured data on your page will be more easily digested by Google thanks to this code.

Using Schema.org instructions is essential to see good results, a knowledge graph upgrade, rich snippets, and other results.

What Is Structured Data?

Using structured data, a standardized format, you can make your data more accessible to search engines like Google. It achieves this goal by describing a page and labeling its content.

Say, for instance, you run a law firm’s website, and you want to make it simpler for Google to process the name, address, and phone number contact information featured throughout the site. Such content is an example of structured data.

To accomplish this, you should use the Schema.org markup. Or you can get some help from a digital marketing agency to do it.

How Google Uses Structured Data?

Simple as it sounds, Google uses this to figure out how to show users the right data. Raw data lacks order. The ability to parse and present structured data is essential for Google’s services.

Google utilizes this format when creating SERPs (search engine results pages) to generate various search results snippets. These can be rich snippets or any other kind of snippet that can be made possible by employing structured data.

Just like different types of blog posts, there are many different types of results available for data. There are types such as local packs, featured snippets, top stories, rich snippets, site links, and many more.

How Structured Data Impact SEO?

Even though Google has stated that this structure does not necessarily influence rankings as a ranking factor, ensuring its correct implementation by an SEO company will make your site a much better search result.

It’s impossible to overstate the value of structured data’s improved outcomes. Since they are so visually oriented, increasing your emphasis on them will increase your click-through rate (CTR).

You’ll improve your site’s position in the search engine results pages, benefiting users who find it there (search engine results pages).

Since most businesses have not yet fully implemented this structure, you will likely be ahead of the curve.

How Does Schema.org Markup Work?

Google provides the following information about structured data in its developer documentation:

Google Search also uses this to provide additional features and improve search results. A recipe page with valid data can be displayed as an example in a visual search result.

Structured data is information included on a web page but marked up with a special code to read by search engines. Data containing personal details such as names, addresses, and phone numbers should be in the appropriate field on Schema.org.

The entire vocabulary for structuring data in the Schema format can be found on Schema.org. In their glossary, you’ll find terms for any information you might find on the web, including all the various forms of this data.

It’s worth noting the markup itself is available in different encodings. Microdata, RDFa, and JSON-LD are all examples of such encodings. What are they, and how can they improve the quality of your already structured data?


This format is strongly encouraged by Google in their developer documentation. Since this information is all in one place in the header, Google has an easier time reading and analyzing it. It’s also Google-readable because of its dynamic content.


You can embed this data in the HTML of your page using this Schema.org markup. Certain attributes of HTML tags guarantee correct encoding. An HTML document can be in either the head or the body.


The HTML 5 standard includes this feature. It allows for the incorporation of new HTML tag attributes that correspond physically to the structured data you wish to markup for search engines, a feature known as “linked data.”

What Is a Data Type?

The entire foundation of your Schema.org coding rests on the data type. Your structured data markup will require you to consult this to find information like item properties and other specifics.

Suppose you mark up some information on Schema.org. In that case, you’ll need to know what kind of markup vocabulary is appropriate for that data. The Video or VideoObject data type would be used if, for instance, we were to mark up a video.

You should routinely check all these data types to ensure everything is working correctly.

Implementing Structured Data

Use Microdata, JSON-LD, and RDFa to start your structured data implementation. This manual will teach you the ins and outs of using all three:

Technical Details Before Implementing Structured Data

The technical details include a framework for coding, testing, and deploying your implementation if we discuss using structured data through its coding languages (Microdata, RDFa, and JSON-LD).

The following framework is popular to use in developing your implementation:

1. Develop

2. Test

3. Deploy

Code is used during the development of your structured data, and you must ensure that the formatting is correct before testing. An online testing tool, most commonly Google’s structured data testing tool, ensures your data format is proper. After your structured data test, you can proceed to the final deployment phase and make it live on your website.

Developing Structured Data

Creating your database’s structure is a prerequisite. Use a text editor like notepad or notepad++ to write your code. This way, you can ensure that the Google structured data testing tool can understand your data without encountering unusual characters.

It is important to remember that standard coding best practices still apply, so you should open and close your tags and stay within the norm.

Testing The Structured Data

Check your structured data with Google’s Rich Results testing tool. The two testing methods available in this tool are testing via the URL and testing via the code itself. You can quickly check your Schema.org structured data on any page by entering the URL you want to test. The testing process is also straightforward through the code, as the code to be tested can simply be copied and pasted.

Deploying The Structured Data

After completing the development and testing phases, you can deploy your structured data.

Among the many features available on WordPress are:

You can include Schema by directly editing header.php if you’re using JSON-LD, installing the Yoast plugin, the Rank Math plugin, or a third-party plugin.

Of course, if your site is on static HTML rather than a content management system, you’ll change the HTML code directly.

How To Markup Data Accurately For Search Engines?

If you want your structured data to be properly marked up, there are three things you need to know.

  1. Your data markup strategy (RDFa, Microdata, or JSON-LD) must be determined. You will need to understand the nature of the information you are tagging. Data types are very specific; you need to know which one you’re working with.
  2. Before marking the data, you must decide what language you will use. You probably already know this if you’re in charge of the website’s administration.
    The next step will depend on the specifics of the data you intend to code, so it’s important to have a firm grasp on what it is you’ll be marking up before you get there.
  3. Third, you must be familiar with the required data type for your data markings.
    You can find this information on Schema.org. In what ways can the Schema.org platform be utilized? A basic search is all you need.

To find the appropriate data types within Schema.org, you’ll need to research your industry:

  • Specifically, the attorney data type should be used when referring to lawyers.
  • Use the restaurant data type if you’re collecting information about eating establishments.
  • The service data type is ideal for service-oriented enterprises.

Depending on your intended use, you may need to work with one of several specialized data formats.

Are You Not Using Schema.Org Structured Data?

Why not start using Schema markup immediately?

Including Schema in your SEO efforts is something we strongly advise. Increase your brand’s profile on the web by using rich snippets. Considering Schema’s widespread use on company websites, rivals may have already gained ground. You might have found a promising niche to explore if it isn’t. Even if they are, Schema represents an additional optimization window besides all other digital marketing services. Seriously, what are you waiting for?