What Are Core Web Vitals & How Can You Improve Them

What Are Core Web Vitals & How Can You Improve Them?

Core Web Vitals are particular elements that Google deems essential in a webpage’s overall user experience. Core Web Vitals includes three distinct page speed and user interaction measurements: largest contently paint, first input delay, and cumulative layout change.

In essence, Core Web Vitals are a subset of elements that will be part of Google’s “page experience” score.

The Significance of Core Web Vitals?

Core Web Vitals are essential for your website’s development because, while the contents of your page might be suitable, every part of your website must be supported to make sure you rank higher in search engines. User experience is also a priority for Core Web Vitals, which means that making your page convenient is essential. “Convenient” features could include:

  • Make your website mobile-friendly.
  • Ensuring your site is safe for browsing.
  • Make sure the page is secure.
  • Stopping pop-up advertisements.

Tips to Improve Your Core Web Vitals

Technical SEO is one of the 3 pillars of optimizing and CWV is a big part of it. Every company provides this in their SEO services but how can you do this yourself?

Continuously Evaluate Your Site’s Performance

We suggest taking the long-term approach and assessing your site’s performance over time, making required changes if you haven’t already.

Like many updates, Core Web Vitals metrics took some time to roll out. Any effect on a site’s organic performance wasn’t seen right away.

Instead of checking individual pages with Page Speed Insights, you can fast consider your site’s cumulative performance through the Core Web Vitals report in Google Search Console like a professional digital marketing agency. This tool shows URL performance grouped by status, metric type, and URL group — and also rates them as “poor,” “needs improvement,” or “good.” 

Upgrade hosting to improve core web vitals

Web hosting plays a vital role in enhancing the metrics for websites. The hosting quality determines the site’s performance, directly impacting how it performs in search results. Web hosting is also a critical factor influencing the Web Vitals score, including speed, technical problems, and security. 

Selecting a hosting provider for a website is not a simple task. With the number of possibilities to select from, selecting a hosting provider that suits your requirements is essential. A top-rated Managed Cloud Hosting Platform makes it straightforward to start with WordPress and other well-known platforms.

Optimize the Scope and Dimensions of the Images

Images need to have the correct sizes. An idea that’s too large or too small can lead pages to load slowly or not appear properly. The most straightforward way to solve this is by compressing the images and utilizing the correct dimensions (width & height). Determining these values can be pretty tricky.

If you’re using WordPress, there are plenty of plugins to help you with Images. They will save you time and improve core web vitals with just a click.

Optimize Your Database and Remove Unnecessary Plugins

Database optimization is something that all WordPress Developers should do regularly. Even though it’s a preliminary task, many people forget or don’t know how to do it. The efficiency of the database directly affects the speed and performance of websites and their power to rank in different search engines.

There are various ways to optimize your database, but one of the best techniques is utilizing a plugin called WP-Optimize. It does everything you require to optimize your database, including cleaning out things that aren’t needed.

Intrusive Ads and Pop-Ups Can Ruin Core Web Vitals

Intrusive interstitials are pop-ups or advertisements infiltrated in the middle of the content when the user tries to access a site or its contents. This sort of advertisement covers all or most of the screen and blocks access to the website. There is not even a single technical SEO consultant that will recommend this method.

Here you can find some straightforward steps to ensure that your page layout remains static when the visitor scrolls down the page:

  • Ensure you don’t have any floating elements on your web pages. Just ensure they are out of the way so they don’t overlay anything on your webpage.
  • Confirm that the site’s content is straightforward to read and navigate without distractions from ads, banners, and other elements irrelevant to the website’s core purpose.

Eliminate the Render-blocking Element 

A render-blocking factor is a resource that needs to be downloaded before any other content on a page can be displayed to a user. Most of these scripts are helpful and essential to the site, but some are unnecessary for the page to work correctly. These scripts will definitely block all other elements on the page until they finish loading. Can you guess how will this affect core web vitals?

The delay in presenting content to users negatively impacts performance, leading to a suboptimal user experience. Google Page Speed Insights is able to check whether your WordPress website has render-blocking elements or not. If things get complicated, just use some digital marketing services to fix it for you. Believe me when I say it can be time-consuming.

Utilizing Caching and Content Delivery Networks (CDN)

Caching is also one of the most compelling ways to improve site speed. WordPress has a built-in caching system, but you can install a plugin like W3 Total Cache if your host doesn’t deliver any caching options.

A caching plugin will cache all the needed files of a WordPress site and then serve them from a static file system. Utilizing caching guarantees that none of the users need to download the same set of files repeatedly. This simple action is highly effective when it comes to user experience and therefore core web vitals.