Today’s businesses rely on digital marketing tools and techniques to survive. Doesn’t it sound dramatic?
Consider that a solid tech stack stimulates growth and prevents you from wasting time on time-consuming jobs. On the other hand, failing to utilize current marketing methods may cause your company to fall behind its competitors.
What’s the good news? There’s no shortage of software available to help you with your marketing tasks.
Table of contents
Digital Marketing Tools Based On Type:
Tools for social media marketing
We’ve personally seen how social media has transformed into a top marketing medium for companies today.
Social media is a great way to nurture leads and create business relationships. It’s also great for getting vital data about what your customers want.
Trying to manage all of the moving parts of social media “by hand” is a prescription for exhaustion. Consider how specialized software enables you to generate more valuable content and use social media to fulfill your long-term business objectives.
1. Sprout Social:
Sprout Social is the perfect command center for any company trying to turn its social presence into tangible results.
As a social media management software, Sprout assists businesses in centralizing their content calendar and assets. This enables you to post and schedule your content across numerous platforms, all perfectly timed to coincide with when your fans are most engaged.
In addition to social media management tools, Sprout makes it simple to collaborate with colleagues and consumers. Our Smart Inbox provides you with a birds-eye perspective of all of your social messages, allowing you to answer carefully and quickly.
Not to mention Sprout’s full array of social analytics.
Sprout detects your top-performing articles and the effectiveness of your social campaigns, so optimizing the performance of your content doesn’t have to be a guessing game. You can discover trends, hashtags, and opportunities to engage with new customers when combined with comprehensive social listening features.
Loomly’s self-described “brand success platform” is useful for small social teams who want to plan and collaborate on content.
Built-in calendars, deadlines, and processes make it easy to schedule and brainstorm material. Loomly also curates fresh content ideas for users based on hot themes and Twitter conversations.
The simple, no-frills UI is simple to use and appealing to not necessarily tech-savvy users. The platform’s low-cost appeal to single entrepreneurs and small enterprises wishing to manage their social presence makes it the perfect digital marketing tool.
We’ve talked about the importance of social listening for discovering trends and potential customers numerous times.
“Audience,” for example, takes listening to the next level by assisting businesses in identifying and segmenting their social media consumers. This allows you to create laser-targeted marketing campaigns and delve deeper into your consumer personalities. You’d be shocked at how much you can learn from social alone when you dig into demographics, personality traits, and so forth.
“Audience’s” platform is primarily focused on Twitter, making it ideal for both B2B marketers interested in prospecting and B2C businesses eager to learn more about their target audience.
Email marketing software
Email is perhaps the most tried-and-true, scalable marketing channel available to today’s businesses. As a result, email solutions are an essential component of Internet marketing tools for both large and small enterprises.
Let’s have a look at some tools and digital marketing services that can break down your customer data and put a large number of your marketing efforts on autopilot, from list-building and boosting deliverability to coming up with fantastic offer campaigns.
SendGrid provides a comprehensive range of email marketing services, many of which are completely user-friendly for both newcomers and seasoned email marketers kind of digital marketing tools.
The platform, for example, provides flexible design possibilities via visual, drag-and-drop editing, coding, or a combination of the two. SendGrid also includes detailed deliverability and performance statistics, which inform advertisers about which messages are performing well and require improvement.
We are aware that more email marketing options are available than we can count. However, a significant advantage of SendGrid is the forever-free plan for new businesses, as well as adjustable pricing that adapts to your needs as your list grows.
Because the platform is largely focused on deliverability, Lemlist stands out among our email marketing platforms. Lemlist is great for optimizing your existing campaigns by emphasizing the optimal times to send your messages (and how frequently) for more opens and clicks.
Instead of second-guessing your marketing efforts, Lemlist can be a game-changer in terms of how to warm up your list.
Personalization tools other types of digital marketing tools that make your outreach letters sound less spammy, and follow-up email sequences promote more responses from cold prospects.
Moosend is one of our most user-friendly and cost-effective digital marketing tools. It offers a surprisingly robust email solution for those just starting to grow their list.
The platform includes codeless campaigns, simple automation, and easy-to-read reporting. Paid users can also get landing page features such as mobile pop-ups and countdown timers.
Tools for SEO (search engine optimization)
Fact: Search inquiries account for more than half of all website traffic.
As the digital market gets more competitive, anything businesses can do to improve their search visibility is a bonus. Although SEO can be intimidating, especially for new firms, there are many digital marketing tools available to assist you in identifying search prospects and optimizing your current search engine efforts.
Ahrefs is the gold standard for brainstorming keyword ideas and ranking prospects.
The site explorer feature of the platform allows you to examine any URL’s top organic keywords while also evaluating how much traffic a rival receives for any particular search phrase. You can also determine a site’s top-performing content and backlink sources.
In conclusion, Ahrefs is a terrific tool for competitive analysis and ensuring that your existing content is search-friendly.
Imagine your digital marketing agency wants to capitalize on keyword opportunities while also optimizing your existing content. This is when Clearscope comes into play.
The software, which is especially effective for content writing, has a thorough editor that recommends keywords, headers, and readability to help you produce (or rewrite) high-ranking, well-balanced blog entries.
“Clearscope” covers every corner and crevice of search optimization, whether you’re building a content strategy from scratch or renewing your existing blogs.
SEMrush, another essential SEO tool, allows you to watch the position of your priority keywords and explore new terms to rank for.
The tool’s breakdown of keyword suggestions, difficulty, and variations is useful for generating content ideas and analyzing search intent. You can use this tool to drive more traffic to your blog.
Conversion optimization software:
When encouraging users to convert on-site, the tiniest tweaks can make the biggest difference.
Simply changing the color of your call-to-action button can mean the difference between a free trial sign-up and a bounce. Conversion optimization software, one of the digital marketing tools in your arsenal, can alert you to low-hanging fruit opportunities to enhance your revenue.
Unbounce is a fantastic tool for fast-creating, fine-tuning, and deploying new landing pages for testing. Built-in A/B testing and variation analytics can tell you which creatives, calls-to-action, and other page elements are effective (and which aren’t).
Even if you’re not a designer, you can utilize Unbounce’s tried-and-true landing page templates as a starting point and then customize them to match your needs. The platform’s analytics show you which landing page variants are doing the best.
Optimizely With a focus on landing page experiments, Optimizely combines graphic creation and audience targeting tools to allow you to perform tests on different parts of your audience swiftly.
With a no-code platform that allows you to test your pages’ big and minor changes, fine-tuning your site for performance doesn’t have to be a difficult task.
Hotjar’s platform keeps a visual record of your visitors’ actions and behaviors on-site in real-time.
Heatmaps show where people are (or aren’t) clicking. When synchronized to actual video recordings of your visitor’s journey, you can see what needs to be adjusted at a glance.