Product-led Content Marketing refers to creating content that assists the reader in fixing their problems utilizing your product.
Table of contents
- Why Is product-led Helpful Content?
- Is Product-led Content Suitable For Your Business?
- How to Start Product-led Content Marketing?
- Examples of Product-Led Content
- Final Thoughts
Product-led content marketing offers two different benefits compared to the more conventional blog posts and guides.
- It supports the acquisition: of potential customers to get to know your product earlier in their journey and, by catching it in action, may lead to the idea that it is the de-facto solution to their problem. it’s more comfortable for somebody to transform if they are already familiar with what your product looks like and can do; when that moment of conversion arrives
- It supports retention → just because somebody is a customer doesn’t mean they are utilizing your product/service to its full potential. Current customers can use this type of content to support discovering new ways of utilizing the product and getting the most benefits out of it.
Content marketing is finally a marketing channel. Its purpose is to assist you in acquiring more customers and retaining them.
Thus, while content marketing is about developing great content, you should also know that it should help boost your productivity.
Think about it: If your product can genuinely assist someone with their problems, you’re doing a disadvantage by not allowing them to know.
This method works, even for the most successful digital marketing agency you can think of. You are offering a value, make sure everyone gets it.
How to Start Product-led Content Marketing?
Product-led content strategy requires keeping particular best methods. Three teams- content, customer success, and product come together to make compelling content. Here are the best techniques one needs to follow to develop product-led content. The fundamental need for steps involves the following.
1. Note the pain point or the problem.
The first method in the procedure is to note the pain points or problems of the user. Accept that a problem and benefit language will resonate with the user.
For instance- If the user is having a problem with knowing if their customer is utilizing their product, they might describe themselves in the following ways-
- Require to know customer usage
- Product performance details
- Customer satisfied or not.
These pain points can be noted to confirm they match the product delivery. You can build blog titles based on these possible problems and focus content on solving that in your product-led content marketing plan.
- Show how a solution is possible.
In this section, the purpose should show how the problem can be solved. The main components in this contain data and statistics. The solution requires keeping all the pain points in mind and boosting general performance.
2. Present the possible solutions.
Showcase all the possible answers to the problem and add your product to the mix. Employ proof to show that your concept works. For instance- images, screenshots, and product gifs show how the product works.
Mention the best practices that they can utilize to solve the problem. Use the product as a bridge to display how they will crack the problem. You can also use some content marketing ideas to help you with the results.
3. Display how the product works and the value Delivered.
In this method of product-led content, you show how the product works. The value can be showcased with the product’s benefits and how it is relevant to the conversation.
Deliver a free demo or trial. Most digital marketing services does that and you might’ve already thought about one.
The final step is to add CTAs across the piece smartly. Book a free demo or free trial are some ways you can capture user attention around the product. Using a great CTA goes a long way in helping the user choose the test.
We’re in the middle of an audit, but HubSpot has started carving out a space in our content strategy for Product-Led Content. This post recently published a great example on “order confirmation email templates.”
The B2B is slowly warming up to Product-Led Content – and it is generally better at content marketing as an acquisition channel. The consumer marketing world still broadly looks at content as a brand channel and creates lifestyle content for its existing customer base.
Onnit’s Academy is generally a remarkable instance of content marketing for a consumer brand. They have many lifestyle contents (AKA non-search-driven content), such as interviews with health and fitness celebrities and recipes.
All in all, this article covered the planning and content creation portions of creating content that converts. Still, you can do more regarding lead generation strategy, lead magnet creation, CRO for your conversion points, and even personalization for your readers. If you have any questions about product-led content marketing, feel free to comment in the section below.