What Is Repurposing Content?

Repurposing content is the procedure of reusing all or parts of existing content to expand that content’s reach. Repurposed content is generally changed into a new format.

Repurposing your content gets you more mileage from the content you create and assists in distributing it nicely. But here’s the thing: simply copying and pasting a part of the content from your blog to social media isn’t content repurposing.

Benefits of Repurposing Content

We desire to inform you of a significant marketing life hack: content repurposing. This takes current content into another format – for example, diverting a whitepaper into a sequence of blog posts and turning a webinar into a social media campaign. 

Let’s look at some advantages of content repurposing:

1. Repurposing Content Will Save you time and money

Rather than wracking your brain for new content ideas, concentrate on getting the content you have into the hands of more people by changing up the format. Don’t forget; time is money!

2. Get found organically

Publishing more content increases your online presence and can enhance your SEO. With more range, search engines are more likely to view your website as a credible and valuable source for users. This means you’re more likely to increase your ranks and the top search results. But there are a few more tips to know before you can actually drive more traffic to your blog.

3. Beat writer’s block

Is creative juice running low? We’ve all been there. And yet, unfortunately, we can’t afford a lock in the content machine. Get things flowing by beginning somewhere familiar and see where it takes you.

4. Repurposing Content Will Reinforce your message

Marketing’s Rule of 7 says your customers require to hear your message seven (!) times before they buy. Be a rule follower. Get your news out in new methods by repurposing content.

5. Diversify your content

Every in the same way or from the same source, but they all require hearing a constant message from your brand. Delivering your content in different formats will allow you to achieve these objectives and make your brand more dynamic.

6. Repurposing Content Will Extend what’s working

Got a piece of content with off-the-chart results? Don’t reinvent the wheel – take it and run with it. Just ensure to update any outdated statistics, add in any new material you’ve created that’s relevant to the piece, and make sure it’s responding to a question that’s still appropriate to your buyer personas.

7. Cover the buyer’s journey

One long-form part of the content can be repurposed into multiple, smaller amounts of content that target each buyer stage. Social media posts and blogs can be excellent for those people in the awareness phase. An email campaign and landing page might be most suitable for those in the consideration stage. Ultimately, a relatable case study can reel them into the decision stage.

8. Repurposing Content Will Unify your sales and marketing teams

When your sales and marketing teams focus on the same message, you’ll build camaraderie while delivering a robust and unified campaign to your customers as a great digital marketing company.

9. Refine your process

Even if your team operates smoothly, it’s always correct to support your content ideation, generation, and publishing process. A helpful content repurposing exercise allows you to put your versatility to the test and iron out any irregularities across the broad range of content sorts and platforms that you deploy for your marketing endeavors.

10. Repurposing Content Will Gain you extra authority

Publishing quality content in various sets on a single topic can assist in raising your profile in the industry.

How to Repurpose Content

There are listed various ways to repurpose old content.

1. Create new blog posts and articles

High-quality content can offshoot more high-quality content, and the audience can advantage from both.

One of the most uncomplicated instances of this is converting a listicle into a series of individual pieces of content.

High-quality content can offshoot more high-quality content, and the audience can advantage from both.

One of the most uncomplicated instances of this is converting a listicle into a series of individual pieces of content.

2. Make a presentation

Impressive statistics, meaningful quotes, and actionable advice can make for compelling slides, and the resulting presentation can deliver an easy-to-read summary of your original content. Sharing these slides to a social site such as Slide Share can provide additional opportunities for engagement.

3. Build an infographic

 A step beyond the slide deck is the infographic. A complete summary of the content of your post is a graphic outline. If you have a lot of data in your story, infographics are neat to connect data or break up an article into just the main talking points.

4. Refresh and republish old posts

blog content, I’ll find some genuinely stunning articles held back by some information that hasn’t aged. Shift happens, and even those posts written with 100% precision a few months back might not ring true today.

5. Repost and re-promote to Social Media

One of the great things about finding evergreen content is that you can share it today with almost the same value as you did when it was first published. So you won’t need expensive digital marketing services for content creation.

6. Create a podcast or video series

The chances are that some of your audience choose the content they don’t have to read. So, podcasts and videos could be among the essential repurposing methods.