24HandyMan-Featured Image01

24HandyMan

Web Design, Digital Marketing, SEO, Local SEO
24 Handyman
Home Repair & Maintenance Services
August 9, 2024
Los Angeles, California
24handyman.com

Case Summary

24 Handyman is a handyperson service provider in LA that provides various services, including TV mounting, drywall painting, and other home improvement tasks. Through a practical website and proper local SEO tactics, we helped them to increase their leads and ease the booking and hiring process.

Challanges

24 Handyman had been providing superior repairs and home improvement work in Los Angeles, but was not being found online.

Their existing site was outdated in terms of technical functionality, being an older website that required a somewhat sophisticated degree of skill to access and offered limited potential for search engines. They were not able to take these; however, they primarily relied on word-of-mouth jobs. It was clear that people were searching for what they had done (I.e., looking up “handyman near me” or “home repair LA”).

LocalVisibility: A local service provider should focus on area visibility only. 24 Handyman made no bones about their intent:

“We want to be the first choice when someone in Los Angeles searches for a handyman.”

Solutions

We created a customized plan for digital marketing that emphasized local visibility so we can create more opportunities for lead generation:

Web Design

  • Created a professional and straightforward site that was mobile-optimized; serviced pages outlining services and areas served, approach to work, and customer testimonials.
  • Trust signals such as reviews, certifications, and before/after project photographs.
  • That meant adding a basic quote request form, so customers could easily reach out.

SEO Strategy

  • We created service pages for high-intent keywords such as “Los Angeles handyman services,” “emergency handyman LA,” and more.
  • Organized the site for SEO and quicker load times

Local SEO Boost

  • Improved and optimized Google Business Profile – uploaded precise service details, photos, and posted regularly.
  • Create Citations on Relevant Local Directories to Seed Local Search Authority
  • Launched neighborhood-specific landing pages focusing on communities in LA.

Content Marketing

  • Wrote blog posts to answer frequently asked questions about home repair, provide DIY tips, and show off completed projects
  • Shared seasonal tips (ex, Getting Ready for LA Winter) to answer searches when they are hottest.

Results

In just 12 months, Handyman Service24 saw massive lifts in its online visibility with:

  • I got them in the "Local 3-Pack" for their #1 service keywords on Google, which increased Local search visibility by 85% and led to more customer inquiries.
  • This resulted in organic traffic doubling, and a constant stream of service enquiries was received through the website.
  • Better leads streamed in from the Geo-Local Listings; leads were already looking to book.
  • Instabox: Calls and direction requests increased 3x through their Google Business Profile.

The Takeaway

That’s because for local service-based businesses like 24 Handyman, visibility in the right place (local) is the difference between an empty schedule and a booked calendar.

With a professional, conversion-focused website, strategic SEO, and targeted content, we helped 24 Handyman establish an online presence and become one of the top handymen in Los Angeles.

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