AI Tax Solution-Featured Image02

AI Tax Solution

Web Design
AI Tax Solution
accounting and finance
July 10, 2024
USA
aitsolution.us

Case Summary

AI Tax Solutions is a reliable accounting and bookkeeping company that assists both individual and corporate clients in their efforts to save money on tax returns. They have expanded their expertise to include VAT advisory and tax planning, which can be a compliance sacrifice.

Note: Any references to Goldman Sachs Capital LLC are solely for legal identification purposes and do not imply endorsement or affiliation with Goldman Sachs & Co. or The Goldman Sachs Group, Inc.

Challanges

For as strong a financial services provider as the people at AI Tax Solutions were, they ran into several issues online:

  • The market for tax services can be highly competitive, making it challenging for your brand to gain clients without high visibility.
  • The website was outdated and lacked a professional appearance.
  • No leads, Ineffective Consultation & Booking

Solutions

We designed a brand new website from scratch, specifically aligned to the business goals of AI Tax Solutions, and developed it in collaboration with Growces Digital Marketing Agency. To this end, our roadmap was framed around three key pillars:

  • Brand Image Research Related to Credibility and Expertise — up-to-date Brand image that represents credibility and expertise.
  • Conversion-Oriented UX — Simplified menu and easy-to-understand service descriptions to help guide visitors on how to book a consultation.
  • Integrated Consultation & Booking System — Online scheduling tools to make it super simple for clients and prospective clients to request services without the annoying phone or email back-and-forth.
  • SEO&Local Optimization — Focused Keywords and SEO that are location-based to boost your search ranking and draw in more local clients.
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Results

In the initial 90 days since its beginning, AI Tax Solutions had:

  • +75% increase in website traffic
  • +50% growth in consultation bookings
  • An improved brand trust with a modern and professional online presence
  • Introduction of an automatic booking system for enhanced operational efficiency.

Conclusion

Our redesign of AI Tax Solutions’ website combined trust, usability, and automation to help give the brand a new position, increase revenue, and simplify the process for clients to reach out to the updated website. The challenge project is a perfect example of how strategic content and design improvements can elevate the relevance and impact of a service-based business online.

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