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Enrich Financial Web Design

Web Design, Digital Marketing, SEO, PPC, Local SEO, Social Media Marketing
Enrich Financial
Credit Repair & Financial Services
June 13, 2024
Los Angeles, California
enrichfin.com

Case Summary

Enrich Financial is one of the best credit repair companies in LA, led by Mr. Arian Eghbali, a well-known figure in the credit repair industry. They had significant offline revenue. We helped them increase their revenue through online means. By creating a practical website, publishing the right content, and implementing the proper SEO tactics, their website became their first business entrance, especially during the pandemic.

Challanges

Los Angeles-based credit repair and financial services company Enrich Financial had the know-how to help consumers restore their credit, but lacked a digital presence.

An ancient website, a bad local search profile, and zero outreach to potential clients meant that more often than not, they were being defined by others. It was a central drop-the-ball scenario, particularly as online searches for financial assistance reached an all-time high.

Then, the pandemic hit, and the stakes became even higher. As traditional networking went on hold, the company needed to not only survive but also thrive in a time when everyone else was trying just to stay alive.

Solutions

Our Plan: We designed a detailed digital marketing strategy that both educated them on our services and positioned Enrich Financial as the trustworthy authority to go to for credit repair while providing a steady flow of leads.

Website Redesign

  • Created a new, mobile-friendly, and conversion-oriented site.
  • This includes creating service-specific landing pages that target different areas of credit repair.
  • Included trust signals like testimonials, certifications, and case studies

Content Strategy

  • Wrote rich, SEO-friendly blog content and how-to materials on credit restoration, debt consolidation, and personal finance.
  • Created copy that described Enrich Financial as an understanding, expert support in distressing financial circumstances.

SEO & Local SEO

  • Ranked the website on Google for highly competitive keywords, including “credit repair Los Angeles” and “fix my credit fast.”
  • Boosted local marketing by optimizing Google Business Profile, creating new citations, and fostering customer reviews.

PPC Advertising

  • Used targeted Google Ads campaigns to attract leads from high-intent searches.
  • Retargeted visitors who didn't convert on their first visit.

Social Media Presence

  • Generate Facebook and Instagram content to keep followers engaged and drive adoption of services.
  • Community: Shared the wins, hints, and tips SEO success stories to build credibility.
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Results

Within the first year, Enrich Financial not only had a significant digital presence but also saw revenue skyrocket during the time of COVID:

  • Access to top rankings for difficult local credit repair keywords.
  • Increased website traffic by 90%+ primarily via SEO and PPC efforts.
  • Continuous lead generation was in progress, but a considerable number of inquiries were being received, especially during the pandemic, when a larger number of people initiated searching for credit repair solutions online.
  • We're seeing more conversions thanks to better website design and more targeted advertising.
  • Revenue growth despite a downturn in the economy for many businesses.

The Takeaway

But more importantly, Enrich Financial is an excellent example of how a proper digital marketing strategy can save businesses during tough times and help them grow for the better. Our website design, SEO, PPC, content, and social media strategy helped them create a brand that clients could trust to make informed medical decisions, resulting in ongoing revenue from rentals.

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