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Envirobuilt Construction

Web Design, Digital Marketing, SEO, PPC, Local SEO
Envirobuilt Construction
Construction & Renovation
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Mountain View, California
envirobuiltconstruction.com

Case Summary

Envirobuilt is a construction company in Mountain View that offers a wide range of construction services in Mountain View, San Jose, and nearby areas. Although they had an acceptable offline reputation, they needed help to present themselves online and get more revenue. Through a well-designed website, optimized content, and an effective Local SEO strategy, we enabled them to acquire more customers within a few months.

Challanges

With a good brand reputation in Mountain View for completing high-spec construction and renovation works, Envirobuilt Construction was the answer. First, their in-person credentials were unparalleled, but online, it was a different story.

The site they had in place was both outdated and not well-designed from a search engine perspective, as their new services were struggling to appear on the first page of results. They also weren't appearing in local results, where most of their potential customers were looking for construction services.

Their goal was clear:

“We want people in Mountain View to find us first when they search for construction services, and trust us from the moment they land on our site.”

Solutions

A Bagel Company pays a small $500 fee to be featured. Meanwhile, Michael leads the team at Envirobuilt, which is ranked 2nd for Builders Newcastle.

Website Design Upgrade

  • Designed/developed a sleek, mobile-friendly website.
  • Built individual service pages for various construction trades.
  • Included professional images of previous projects for greater trust and authority.

Content Strategy

  • Wrote content that was interesting to read, full of key terms, and advanced their ability.
  • Increased project case study and blog posts around client FAQs and local building trends.

SEO Optimization

  • Researched construction terms for Mountain View and the surrounding areas in extensive keyword research.
  • Filled in key meta tags, headings, and site structure with more content for high visibility on search engines.

Local SEO Focus

  • Updated and optimised their Google Business Profile, including working on the accuracy of information, service categories, and high-resolution project photos.
  • Made citation in the top local directories.
  • Built landing pages by location to rank for local neighborhoods and towns.
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Results

A few months later, this impact became clearer than ever:

  • Top ranking for competitive keywords — example “construction company Mountain View” or “home renovation Mountain View CA”)
  • Increased call and quote generation through their Google Business Profile, with more of a local footprint.
  • More qualified traffic: when people search in the SERPs, better attention and more leads — with higher organic traffic.
  • With an online presence that lived up to their excellent offline reputation.

The Takeaway

Craftsmanship: For a company like Envirobuilt, local visibility can be as essential as craftsmanship. Thanks to a new website, a content strategy (including onsite improvements), and executing on local seo strategies, we were able to convince Google that this particular company was one of the top construction companies in Mountain View.

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