Florida Foot and Ankle Clinic-Featured Image02

Florida Foot and Ankle Clinic

Web Design, Digital Marketing, SEO, PPC, Local SEO
Florida Foot and Ankle Clinic
Healthcare / Podiatry
January 22, 2025
Dunedin, Florida
floridafootandankleclinic.com

Case Summary

Florida Foot and Ankle Clinic is one of the best podiatry clinics in Florida, managed by Dr. Namazi. They provide a wide range of podiatry services through modern equipment and experienced podiatrists. They had a website with no revenue. They needed a significant website redesign and local SEO practices to present their clinic to patients nearby.

Challanges

Florida Foot and Ankle Clinic, based in Dunedin, Florida, was doing fantastic work in their clinic every day—but they were not getting the online presence that a bustling clinic with so many positive reviews deserved.

The website is outdated, lacking relevant content, and is not optimized for search engines. However, they were not appearing in local search results, making it difficult for patients looking for a medical center in their area to find their practice.

Visibility is crucial in their local marketplace, particularly since many people search for services like “foot doctor Dunedin” or “podiatrist near me ” in competitive local healthcare markets.

Solutions

A clear and focused website and SEO overhaul designed to help the clinic be seen more locally and convert more new patients.

Website Redesign

  • Refreshed the clinic's website with a user-friendly design.
  • Simple navigation allows users to go on the go.
  • Created more visible calls-to-action to drive appointment bookings

Content Revamp

  • Wrote detailed service pages outlining all general treatments and orthopedic conditions.
  • Educational blog content was written to answer the most common questions from patients and provide preventive care tips.
  • Employed a professional but friendly tone to create trust with patients.

SEO & Local SEO Strategy

  • Pages optimized for head + body high-intent local keywords:‘podiatrist Dunedin FL ’, ’ foot pain treatment Dunedin ’, ’ ankle specialist near me’
  • Optimized their Google Business Profile with correct information, services, and photos.
  • Generate regular local and healthcare citations.
Florida Foot and Ankle Clinic-Featured Image01

Results

Within a few months, this is how the local online visibility of the clinic improved:

  • Top three rankings on the first page for multiple local keywords.
  • Increased visibility in local search results (Google Local 3-Pack) for top service terms
  • Attracts more local patient website traffic from those currently seeking podiatry care.
  • And more appointment requests are now directly from online searches!

The Takeaway

This means that there is room to maneuver, as long as the organization focuses on a variety of strategies, including website redevelopment efforts, new content generation, and SEO targeting,” says Florida Foot & Ankle Clinic

Inside six months, they moved from the stone age of digital to owning the first page of local search results in Dunedin—and therefore increased visibility for prospective patients wanting to book an appointment with them.

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