Hook Kabob-Featured Image01

Hook Kabob

Web Design, Digital Marketing, PPC, Local SEO
Hook Kabob
Restaurant / Mediterranean Cuisine
October 17, 2024
Van Nuys, California
hookkabob.com

Case Summary

Hook Kabob is a Mediterranean restaurant in Van Nuys that specializes in high-quality Mediterranean cuisine, particularly kabobs. They sought to increase their visibility in the community and attract more customers through online channels. We helped them to create their website and make their brand visible in the area through suitable local SEO practices.

Challanges

Hook Kabob, a Van Nuys-based Mediterranean restaurant, is famous for providing the city's finest kabobs—fresh, tasty, and prepared according to traditional recipes. Although their food quality guaranteed repeat visits, their online presence was no better than their offline word of mouth.

Their previous website lacked appeal, was not informative, and was not search engine-friendly, making it difficult to be listed in local search. In a competitive food market, Hook Kabob had to stand out in search to help the locals (and hungry visitors) find them easily.

Solutions

We developed a strategy to bridge Hook Kabob's tasty fare with the people of the surrounding community through an active online presence and targeted local SEO:

1. Web Design Refresh

  • Built an attractive, mobile-responsive website that displayed their menu, specials, and delicious food photos.
  • Drove navigation straightforward so customers would be able to access location information, hours, and ordering readily.
  • Upgraded with links to takeout and delivery websites for convenience.

2. Content Strategy

  • Created keyword-dense, compelling descriptions for menu items.
  • Included a blog section that is comprised of Mediterranean food culture, cooking routines, and kitchen tips.
  • Composed localized content to appeal to Van Nuys and the surrounding communities.

3. Local SEO Optimization

  • Carried out planned and implemented local search optimization for terms such as "kabob restaurant Van Nuys", "best kabobs near me", and "Mediterranean food Van Nuys".
  • Improved their Google Business Profile with pictures, menu information, and frequent updates.
  • Created citations in local directories and food websites for establishing local credibility.

Results

In the span of a few months, Hook Kabob's web presence changed:

  • Local competitive page one positions.
  • Google Local 3-Pack placement leads to more foot traffic.
  • More local search traffic to your site translates to more in-store orders and pickup requests.
  • Improved reputation within the Van Nuys community as a destination restaurant for Mediterranean cuisine.

The Takeaway

For restaurants like Hook Kabob, a delicious online presence is just as valuable as the taste on a plate. Through creative web design, compelling content, and local SEO strategies, we made them a top dining destination in Van Nuys—allowing even more to find their renowned kabobs.

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