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Mehr Home Care Agency

Web Design, Digital Marketing, SEO, PPC, Local SEO, Social Media Marketing

Mehr Home Care

Home Care & Elderly Support Services

March 22, 2025

Reston, VA

mehrhomecare.com

Case Summary

Mehr Home Care is a reliable provider of non-medical home care services to seniors and adults in the Northern Virginia area. It aims to deliver compassionate, professional, and culturally responsive in-home care.

Even with their superb caregiving staff and dedication to their clients, Mehr Home Care lacked the online presence necessary to attract new families daily on the internet.

Challanges

In an industry as close and trusting as elder care, local search visibility is crucial. Families seeking in-home care most frequently use Google and search for the following terms:

"Senior Home Care in Northern Virginia"
"in-home caregivers near me"
"adult companion care Arlington VA"

However, Mehr Home Care wasn't on the first page of the SERP, and their site didn't convey the professionalism or empathy that families desire in such care.

They had to:

Establish credibility with a friendly, assistive, and user-friendly site
Achieve local and natural search visibility.
Draw better-quality leads from surrounding communities.

Solutions

We crafted an online strategy centered on a single master objective: connecting Mehr Home Care with local families when they need care.

1. Redesign the Website for Trust & Clarity

Envisioned a new, mobile-friendly website with an emphasis on usability, warmth, and ease of access
Enfolded concise service descriptions, calls-to-action, and simple-to-use points of contact
Used soothing imagery and caregiver-centric language to calm visitors

2. Search Engine Optimization (SEO)

Performing keyword research around non-medical home care and local demand
Optimized all pages for target keywords (i.e., "companion care Fairfax County")
Installed technical SEO measures for improved load time, secure surfing, and improved crawlability

3. Local SEO Strategy

Updated and maintained their Google Business Profile, uploading photos, services, and areas serviced
Established local citations and listings in local senior care directories for the region
Maintained NAP (Name, Address, Phone) in sync on all platforms
Gleaned and fostered reviews to enhance trust signals in local search

4. Educative & Confidence-Building Content

Developed service pages to meet specialty needs (e.g., "Alzheimer's and Dementia Care," "24-Hour Care")
Delivered informative blog posts and resources to families who were considering home care
Published authentic client testimonials and caregiver profiles to humanize the brand

Results

In the first 4–6 months of applying the new approach, Mehr Home Care underwent an overnight digital transformation:

+200% increase in organic website traffic
Top 3 local positions for search terms such as:

"home care Northern Virginia"
"elder care in Fairfax County"
"in-home caregiver Arlington VA"

3 times more family inquiries and contact form submissions

Improved engagement and retention through website simplicity and relevance of content

Key Takeaway: Visibility Builds Trust in Home Care

For a company like Mehr Home Care, trust is paramount—and it begins online. Local SEO ensured Mehr was visible when families were searching for the same services they needed at the same time. The improved website and compassionate content solidified that this was a company they could trust.

In a highly sensitive, high-intent business like home care, visibility isn’t just about traffic; it’s about being visible, professional, and credible when it counts most.