MO Handyman is a Mountain View, California-based handyman services company that provides a variety of home improvement and repair services to the locals and surrounding cities. Being trusted for their reliability and excellent workmanship, MO Handyman required a consistent means of reaching new customers beyond recommendations and word of mouth.
As local search visibility is of primary concern in the home services industry, MO Handyman was invisible online. They were not showing up in Google's map pack, not ranking for valuable service searches, and their website had no content or structure to drive organic traffic.
In an industry where customers often search for "[service] near me" to be hired the same day, this was a significant void. Our mission is to help MO Handyman dominate the local search landscape.
In a period of merely 4–5 months, MO Handyman experienced a complete local visibility change:
For service-area businesses like MO Handyman, local search engine optimization is not an option—it’s a necessity. People don’t browse past the first page, and people are looking for somebody in the neighborhood who can do the job quickly.
This is an example of how, with the correct strategy, small businesses can outperform larger companies in search by being present, relevant, and discoverable when it matters.
