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SILICON VALLEY

Web Design, Digital Marketing, SEO, PPC, Local SEO, Social Media Marketing
Silicon Valley
Construction & Remodeling
March 19, 2025
SAN JOSE CA
siliconvalleygbc.com

Case Summary

Silicon Valley General Builder Contractors is a general contractor firm operating in the heart of California's tech corridor. They specialize in residential and commercial construction jobs and needed to increase their web presence as well as drive better-quality leads from local markets.

Challanges

Even with a solid reputation offline, the client lacked a strong online presence. They had an older site, a weak SEO presence, and were not appearing for essential local keywords, such as "general contractor in Silicon Valley" or "home renovation near me."

They required an online strategy that would:

 

  • Increase local search visibility
  • Drive more high-intent, local leads
  • Build credibility with content

Solutions

We created and executed an integrated digital marketing strategy with four pillars:

1. Website Reboot

  • Redesigned and UX-enhanced the site for mobile usability and conversion rate.
  • Structured the site more suitably for search engine crawl and indexing.

2. Search Engine Optimization (SEO)

  • Performed keyword research using local and service-oriented terms
  • Enhanced meta tags, headers, and internal linking
  • Enhanced technical SEO: site speed, mobile usability, and schema markup

 

3. Local SEO Strategy

  • Claimed and optimized Google Business Profile
  • Established consistent local directory listings and citations
  • Seeded reviews and managed localized content on high-priority landing pages.

 

4. Content Marketing

  • Content created that was location- and service-specific (e.g., "Top Home Remodeling Trends in San Jose")
  • Developed FAQs and guides to educate and convert users
  • Included case studies and testimonials to establish trust
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Results

Our strategy returned measurable, concrete results in the initial 6 months:

  • +220% increase in organic traffic
  • Top 3 positioning for 10+ local high-intent search terms
  • 300% increase in leads through local search
  • Notable Revenue growth is directly linked to online searches

Key Takeaways

  • Strong, regular content combined with intelligent local SEO was a game-changer
  • A search-friendly, user-friendly website was the key to long-term success.
  • Local SEO isn’t visibility—it’s about being in front of the right customers at the right time.e

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