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Aaweez Chandeliers

Logo Design, Brand Identity

AAWEEZ

Home Decor Retailer

March 19, 2021

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Case Summary

For AAWEEZ, a home decor store with a name meaning “something dangling” in Persian, we were tasked with developing a brand identity and logo that visually captured this concept. Our approach focused on custom letterforms and integrated visual elements—curtains, picture frames, and a dangling star—to embody the theme of hanging, making the brand’s offering instantly clear. We selected a palette of balanced green and vibrant orange to create both harmony and visual energy. The end result is a sharp, memorable identity that differentiates AAWEEZ in the decorative retail market, seamlessly connecting the cultural roots of the name to the customer’s visual experience.

Challanges

We were presented with the challenge of creating a brand identity for AAWEEZ that would not only stand out in the crowded home decor market but also visually express the Persian meaning of “something dangling.” The goal was to design a logo that captured both the decorative nature of the store’s products and the unique cultural significance embedded in the brand’s name.

Solutions

Our solution was to craft a logo that reflected the concept of hanging through both its typography and supporting graphics. We designed custom letterforms that evoke the sense of dangling, while incorporating symbols such as curtains, grouped frames, and a star to directly reference decorative and suspended objects. The green and orange color scheme was chosen to balance vibrancy with calm, ensuring the identity stayed both eye-catching and approachable.

Results

The final result is a distinctive, cohesive visual identity for AAWEEZ that immediately communicates the store’s focus and brand story. The logo effectively conveys the meaning of the name, connects with target customers, and positions AAWEEZ as memorable and credible within the home decor industry.

The Takeaway

The AAWEEZ logo project demonstrates how strategic design rooted in cultural context can elevate a brand’s presence in a crowded market. By translating the meaning of “Aweez” into a visual language with custom typography and symbolic details, we delivered more than just a logo—we created a memorable identity that instantly resonates with the home decor audience. This project reinforced the value of connecting brand story and aesthetic to achieve lasting differentiation and recognition.