For NOSTIMO, we crafted a brand identity that fuses Greek nostalgia with a lively, contemporary café feel. Our team developed a visual system utilizing minimalist shapes and historically inspired motifs—like a fork-and-cherry column—to seamlessly bridge Greek heritage and food culture. The dynamic yellow and red palette captures joy and appetite, instantly signaling a welcoming dining experience. The outcome is a memorable, visually striking identity that elevates NOSTIMO above the typical restaurant landscape, firmly establishing it as a go-to spot for anyone seeking authentic Greek flavors and vibrant social moments.
We were tasked with building a brand identity and logo for NOSTIMO, a Greek restaurant aiming to convey joyful moments, nostalgia, and authentic cultural roots. The biggest challenge was to visually blend the essence of Greek tradition and the vibrant, welcoming atmosphere of the restaurant in a way that stands out in a saturated dining market.
Our logo solution centered on the use of simple geometric forms like circles, paired with columns reimagined as a fork and cherry—a direct nod to ancient Greek motifs and the restaurant’s culinary focus. We chose a bold yellow to evoke energy, delight, and appetite, paired with striking red for excitement and vibrancy. Each element was crafted to reflect both tradition and modernity, deploying lively colors that mirror the dynamic, familial environment of NOSTIMO while communicating the variety of the restaurant’s offerings: dine-in, take-away, café, and pasta bar.
The final logo is visually powerful and culturally evocative, successfully tying together the restaurant’s Greek heritage and its modern, joyful personality. The combination of energetic colors and meaningful symbols ensures immediate recognition and sets NOSTIMO apart from competitors. The identity projects a warm, inviting atmosphere that resonates with guests and strengthens the brand’s position as a destination for unique, authentic experiences.
The NOSTIMO project proves that strategic design grounded in heritage can create a distinctive and inviting brand in the hospitality sector. By translating Greek cultural elements and food cues into the logo’s core, we helped NOSTIMO own its unique narrative and market position. Strong, intentional use of color and symbolic shapes doesn’t just attract attention—it builds trust and emotional connection, ensuring guests remember the experience long after they’ve left.
